MyPropertyHQ Background
UX Case Study · Interior Design

MYPROPERTYHQ

Role UI/UX Designer
Platform Design Website
Timeline 2024
Focus Visual Strategy

Designing a modern, design-first digital experience for an interior design platform. I focused on creating inspiration, clarity of service, and a refined architectural aesthetic to build trust with premium clients.

The Context

Creating Clarity and Confidence in Interior Design Decisions

Interior design decisions are deeply personal and often complex. The MyPropertyHQ website was designed to help users explore interior solutions, understand design services, and visualize outcomes clearly—ensuring they feel informed and inspired.

MyPropertyHQ

The Transformation

Elevating the digital experience for interior design clients.

Confusion Unclear services.
Low Inspiration Lack of strong visuals.
Friction Hidden inquiry path.

The Problem

MyPropertyHQ

The Solution

Defined Services Clear deliverables.
Immersive High-quality visual story.
Easy Contact Simple consultation flow.
Design System

Visual Identity

Establishing a refined, premium visual language that reflects craftsmanship.

Typography

Playfair Display

Aa

Playfair Display is used for primary headings to convey elegance and sophistication—well-suited for premium interior and architectural storytelling.

Display
Luxury Living
Heading
Modern Interiors
Body
Refined design details.
Color Palette

Brand Colors

Dark Green #142725
Royal Gold #B38F4B
Pure White #FFFFFF
Soft Gray #E6ECEB

A luxurious palette combining deep forest green and gold to evoke nature, stability, and premium quality.

The Verdict

Final Thoughts

This project demonstrates how intentional UX design can bring clarity and confidence to interior design decision-making.

By structuring services clearly, emphasizing visual storytelling, and guiding users through a smooth consultation journey, MyPropertyHQ delivers a refined and user-friendly experience that builds trust.