Ayushi Elevators Background
UX Case Study · Industrial Solutions

Ayushi Elevators

Role UI/UX Designer
Platform B2B Website
Timeline 2023 - 2024
Focus Trust & Safety

Designing a trust-driven digital presence for a leading elevator manufacturer. I focused on modernizing the brand, improving technical clarity, and structuring complex services for a safety-critical industry.

The Context

Building Trust and Clarity for a Safety-Critical Industry

Ayushi Elevators operates in a high-trust industry where customers need confidence before making inquiries. The website experience was designed to clear communicate services, technical expertise, and reliability—while making it easy for potential clients to understand offerings.

Ayushi Elevators

The Transformation

Elevating the digital experience for industrial clients.

Confusion Unclear service offerings.
Low Trust Outdated visual design.
Friction Hidden contact pathways.

The Problem

Ayushi

The Solution

Clear Structure Logical service categories.
Visual Trust Professional, modern layout.
Easy Contact Prominent inquiry flow.
Design System

Visual Identity

Establishing trust, safety, and modern engineering.

Typography

Poppins

Aa

Poppins is used as the primary typeface. Its clean geometry and balanced proportions convey modern engineering, professionalism, and clarity—essential for a safety-critical industry.

Display
Build Safe
Heading
Our Services
Body
Reliable vertical mobility solutions.
Color Palette

Corporate Colors

Brand Blue #1800AD
Light Blue #4C40D9
Gray Surface #E9ECEF
Pure White #FFFFFF

A corporate palette rooted in deep blue for trust and white/gray for clarity, suitable for an industrial aesthetic.

The Verdict

Final Thoughts

This project demonstrates how thoughtful UX and visual design can bring clarity and trust to a technical, safety-critical industry.

By simplifying service communication, strengthening visual hierarchy, and optimizing enquiry pathways, the website delivers a confident and professional digital experience that supports informed decision-making.

TESTIMONIALS

Client Feedback

Testimonials
A.K. Tyagi
Testimonial

"Manav's attention to detail and technical expertise transformed our user interface. He delivered exceptional results that exceeded our expectations and significantly improved our conversion rates."

A.K. TYAGI

Managing Director, Ayushi Elevators