Designing a fast, conversion-focused eCommerce experience for gamers that simplifies discovery and builds trust. I solved common pain points like product overload and unclear specifications to create a performance-driven store.
Game Gear was designed to solve common pain points in online gaming stores—overwhelming catalogs, unclear product differences, and low trust in purchase decisions. The product focuses on clarity, speed, and confidence, helping gamers quickly find the right gear while ensuring the buying experience feels reliable.
Optimizing the path from discovery to purchase for gamers.
A bold, geometric system designed for gaming culture.
A bold, geometric display typeface used to establish a strong gaming identity. Hammersmith One brings confidence and personality to headings and product names.
A high-contrast, energetic palette inspired by gaming RGB aesthetics, creating a sense of performance and excitement.
Exploring Game Gear across discovery, product, and checkout journeys.
Game Gear demonstrates how thoughtful UX design can transform a complex eCommerce experience into a fast, confident journey.
By focusing on clarity, performance-driven layouts, and trust-building product interactions, the platform reduces friction from discovery to checkout. The result is an experience that helps users find the right gear quickly, make informed decisions, and complete purchases with confidence.