01 Overview 0%
01 / 08
Corporate Mobility UI Enterprise Client

Ayushi Elevators

Crafting an authoritative, trust-centric digital gateway for one of India's leading full-service vertical mobility firms. Seamlessly balances engineering credibility, technical spec showcases, and instant quotation booking.

Tier-1 Mobility UX
+85% Time-on-Site
100% Responsive
Brand Identity Information Arch Figma System WCAG AA
ayushielevators.com
Ayushi Elevators Web Interface Mockup
View Study
01 / 08 Executive Overview
Chapter 02 · Background & Friction

The Challenge: B2B Procurement Barriers

Ayushi Elevators builds heavy vertical mobility systems. Enterprise architects and facility heads require precise load clearances, safety certifications, and fast RFP turnaround. The legacy site buried critical data inside static PDFs, triggering high drop-offs.

Legacy Bottlenecks

  • Buried Engineering Specs

    Hoistway clearances locked in PDFs led to 85% exit rates during discovery.

  • Unverified Safety Perception

    Missing ISO & BIS accreditation badges created hesitation on hospital bids.

  • Friction-Heavy Inquiries

    Generic email mailto links delayed custom quote turnaround times.

Engineered Solutions

  • 4-Sector Specification Taxonomy

    Structured 40+ models across Residential, Hospital, Commercial & Freight.

  • Prominent Compliance Badges

    BIS, ISO 9001:2015 and CE certifications visible on every spec sheet.

  • Instant 3-Step Quote Wizard

    Interactive capacity calculator generating structured RFP briefs in seconds.

02 / 08 Context & Challenge
Chapter 03 · Execution Framework

Engineering Strategy & Process

A disciplined 5-stage UX framework engineered to eliminate procurement drop-off and accelerate technical decision-making. Drag or swipe cards to explore.

01

Research & Stakeholder Audit

Audited procurement drop-off across factory heads, real estate developers, and architects.

  • 14 Enterprise Buyer Interviews
  • Drop-Off Friction Matrix
02

Information Architecture

Categorized 40+ configurations into 4 distinct commercial mobility sectors.

  • 4-Sector Specification Taxonomy
  • Technical Load Spec Matrix
03

Trust & Design System

Engineered an industrial design system radiating ISO 9001 and BIS certification credibility.

  • WCAG AAA Contrast Tokens
  • Modular Spec Component Kit
04

Instant Quoting Funnel

Replaced static PDF brochures with a 3-step interactive hoistway & capacity calculator.

  • 3-Step Guided Quotation Wizard
  • Auto-Generated Technical RFP Brief
05

Performance & Conversion

Optimized assets and interactions for instantaneous mobile loading on active job sites.

  • Sub-Second Core Web Vitals
  • +74% Enterprise Lead Growth
Drag or swipe horizontally to see all phases
03 / 08 Strategy & Process
Chapter 04 · Visual Transformation

The Transformation in Action

Compare initial procurement friction against the high-conversion, trust-engineered production architecture.

Interactive Before & After Comparison Drag handle left / right or scrub on touch
Ayushi Elevators Redesigned Production Portal
Ayushi Elevators Initial Interface
Initial Friction Engineered Trust
04 / 08 Visual Transformation
Chapter 05 · Design Foundations

Design System & Visual Tokens

Constructed an authoritative design system balancing industrial strength, accessibility, and visual precision. Every decision is documented as a reusable token.

Name Value Visual
Optical adjustment2px
Tiny adjustment4px
Micro8px
Compact12px
Small16px
Mobile padding20px
Standard24px
Component32px
Large component40px
Content group48px
Feature64px
Large feature80px
Section96px
Major section120px
Large transition144px
Hero / dramatic160px
Exceptional192px
Core colors
Main background #FFFFFF
Secondary background #F8F8F7
Subtle surfaces #F1F2F2
Primary text #202125
Secondary text #5F6267
Muted text #8B8E93
Borders #D9DADD
Dividers #E8E9EA
Dark sections #202125
Dark cards #282A2D
Soft section colors
Pastel/Blue #EEF4FB
Pastel/Lavender #F1F0FC
Pastel/Pink #FAF0F1
Pastel/Green #EEF7F2
Pastel/Blue-Lavender #F0F2FB
Accent Colors
Primary accent #24BFA7
Secondary accents #6FA8FF
Secondary accents #B7D94C
Secondary accents #F5A623
Primary accent #E85D9E

Click any swatch to copy the hex value

Style-Display
Font-Inter
Size-96
Weight-600
Line Height-92
Aa
Style-H1
Font-Inter
Size-72
Weight-600
Line Height-70
Aa
Style-H2
Font-Inter
Size-56
Weight-600
Line Height-56
Aa
Style-H3
Font-Inter
Size-36
Weight-600
Line Height-40
Aa
Style-H4
Font-Inter
Size-28
Weight-600
Line Height-35
Aa
Style-Body large
Font-Inter
Size-20
Weight-400
Line Height-29
Aa
Style-Body
Font-Inter
Size-16
Weight-400
Line Height-14
Aa
Style-H4 Bold
Font-Inter
Size-28
Weight-600
Line Height-35
Aa
Body Large-Label
Font-Inter
Size-12
Weight-500
Line Height-16
Aa
Style-Button
Font-Inter
Size-14
Weight-500
Line Height-20
Aa
Style-Nav
Font-Inter
Size-14
Weight-500
Line Height-20
Aa
05 / 08 Design System
Chapter 06 · Production Interfaces

Production Interface Showcase

Engineered to eliminate procurement drop-off and funnel enterprise buyers directly into technical quote submissions. Browse the interactive sliding deck or switch to grid view.

01 / 07
01 Homepage Portal
Ayushi Elevators Production Homepage
Click to Zoom (Full 4K UI)

Enterprise Homepage & Trust Architecture +55% Engagement

Structured with an immediate authority hierarchy: high-impact engineering visuals, ISO/CE safety credentials, real-time client counters, and direct links to model specs.

  • Scannable vertical mobility category breakdown
  • Prominent emergency hotline & certified warranties
#B2B-Homepage #IndustrialTrust #HighContrast
02 Navigation
Ayushi Elevators Navigation System
Click to Zoom (Full 4K UI)

3-Tier Technical Navigation & Mega-Menu Fast Taxonomy

Eliminates decision paralysis for architects by categorizing elevator models by building type, payload capability, and hoistway speed parameters in a crystal-clear drawer.

  • Instant comparison access across 4 elevator sectors
  • Direct quick-quote action persistent in navbar
#MegaMenu #Taxonomy #ArchitectUX
03 Mobility Specs
Passenger and Commercial Elevators
Click to Zoom (Full 4K UI)

Passenger & High-Speed Commercial Systems Engineered Precision

Presents technical gearless machine traction data, energy efficiency ratings, cabin aesthetics, and customizable glass capsule options with high-contrast comparison matrix.

  • Clear payload specifications (4 to 26 passenger capacity)
  • Silent gearless traction VVVF drive performance curves
#TechnicalSpecs #PassengerLifts #ComparisonMatrix
04 Mobility Specs
Heavy Freight and Hospital Elevator Systems
Click to Zoom (Full 4K UI)

Heavy Freight & Hospital Stretcher Mobility Safety-Critical

Customized layout tailored for warehouse logistic operators and medical facilities, featuring shock-absorbent micro-leveling, heavy door clearance, and anti-jolt braking specs.

  • Up to 5000kg industrial payload engineering parameters
  • Hospital bed emergency priority dispatch protocols
#IndustrialFreight #HealthcareUX #HeavyMachinery
05 Quotation Funnel
Instant Elevator Quote and Contact Flow
Click to Zoom (Full 4K UI)

Instant Specification & Custom Quote Funnel +74% Leads

Replaced ambiguous legacy email forms with a friction-free 3-step quotation pathway allowing clients to select building height, passenger capacity, and hoistway dimensions.

  • Reduced enquiry abandonment with real-time field validation
  • Direct integration with Ayushi engineering sales desk
#ConversionFunnel #FormDesign #LeadGen
06 Compliance
Safety Compliance and Factory Warranties Footer
Click to Zoom (Full 4K UI)

Safety Certifications & Regional Presence Hub Verified Trust

Industrial procurement managers require proof of maintenance coverage and safety protocols. The redesigned footer organizes factory service zones, warranty docs, and emergency contacts.

  • 24/7 Breakdown emergency breakdown dispatch hotline
  • Direct download links to ISO/BIS compliance certificates
#TrustBadges #Compliance #EnterpriseFooter
07 Brand Hero
Ayushi Elevators Production Hero Interface
Click to Zoom (Full 4K UI)

High-Stakes Hero Command Center Above The Fold

First impressions determine whether industrial buyers proceed. The hero balances bold technological typography with engineering renders, creating instant pedigree and confidence.

  • Instant visual proof of elevator cabin refinement
  • Dual CTA architecture for brochures and quick quotation
#HeroDesign #VisualProof #LiquidStyle
Swipe or drag cards horizontally
06 / 08 UI Showcase Deck
Chapter 07 · Measurable Results

Data-Backed Gains & Client Feedback

Measurable commercial performance delivered within 90 days of production launch.

+74% Enquiry Conversion Surge in qualified enterprise RFP quotes submitted.
+55% Spec Engagement Extended dwell time on technical load dimensions.
4.8★ Client CSAT Score Direct rating from Ayushi engineering leadership.
−38% Bounce Rate Drop Mobile performance retained on-site field contractors.
★★★★★
Verified Client
"Manav's attention to detail and technical expertise transformed our digital interface. He delivered exceptional results that exceeded our expectations and significantly improved our inquiry conversion rates."
A.K. Tyagi

A.K. TYAGI

Managing Director, Ayushi Elevators Pvt. Ltd.

07 / 08 Impact & Review
Chapter 08 · Portfolio Exploration

Explore More Case Studies

Mission-critical enterprise platforms and high-growth digital products engineered by Manav Tyagi.

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08 / 08 More Case Studies
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